MARA Holdings Names Ex-Blue River Exec as CPO to Lead Productization of Energy Tech

Markets, marathon digital holdings, Bitcoin Mining, Hiring, News Nir Rikovitch is joining the bitcoin miner to scale up the firm’s technological offerings. 

Bitcoin miner MARA Holdings (MARA) has appointed Nir Rikovitch as its new chief product officer, tasking him with steering the company’s product development and commercial strategy.

Rikovitch will lead the company’s effort to define a comprehensive product roadmap and build a product discipline that connects engineering with market needs.

“Nir’s exceptional background in product leadership and autonomous technology development, where orchestration, efficiency, and reliability are paramount, makes him the ideal choice to drive MARA’s product vision forward,” said Fred Thiel, the firm’s CEO.

Rikovitch brings extensive experience in machine learning and robotics, most recently serving as director of product management at Blue River, a John Deere subsidiary. There, he co-founded the company’s autonomy division and developed strategies for autonomous construction equipment and driver-assistance systems.

Rikovitch described the mission as aligning energy use with technological advancement. “At MARA, we’re fusing scale with smarter energy practices,” he said.

 CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data Read More

More From Author

NEAR Protocol Gains 5% Amid Surge in Trading Volume

Former Bitfury Exec Gould Confirmed to Take Over U.S. Banking Agency OCC

Leave a Reply

Your email address will not be published. Required fields are marked *